General business
A broad starting point for business leadership, delivery and commercial support.
Founders · Managers · Project leaders
CAPABILITY IN CONTEXTDifferent work.
Different work.
Different support needs.
A gifted inventor, a technical founder and a construction manager face different delivery demands. Start with the work ahead, then understand what the person and team need to deliver it.
ONE FRAMEWORK · RELEVANT CONTEXT
CharacterFoundation33statements
CapabilityBreadth33statements
CapacityDepth33statements
18Shared business
capability statements
+capability statements
15Statements tailored
to your module
to your module
99 statements in each assessment.
STRENGTHS DESERVE THE RIGHT SUPPORT.
A limitation understood is a starting point for advice, clearer responsibilities and a practical development plan.
SPECIALIST STRENGTH. COMMERCIAL READINESS.See the skill.
See the skill.
Understand the whole role.
Technical expertise, creativity or a strong vision can sit alongside areas that need support. The assessment keeps customer, financial, commercial and operational questions in view for every module.
Choose the closest fit to your project—not a label for someone’s worth. Your role, stage, actual responsibilities and available expertise help give the answers meaning.
For engineering design and advisory work, consider Professional, scientific & technical services. For construction delivery, consider Construction, trades & engineering. Modules are practical assessment groupings, not formal industry classifications, professional credentials or clinical competence tests. More relevant questions are the design goal; independent validation is still required.
EXPLORE THE MODULE LIBRARYFind your context.
Find your context.
See what it explores.
22 modules span business, technology, production, trade, construction, property, health, creative work and personal services. Preview a module before starting your assessment.
Showing 22 of 22 modules
MODULE PREVIEW · Business & operations
General business
A broad starting point for business leadership, delivery and commercial support.
Useful contexts
Founders · Managers · Project leaders
Five specialist reflection areas
Start my assessment trial Choose this module when you create or edit your project in the Dashboard.- People leadership
- Planning and execution
- Risk and compliance
- Systems and data
- Partnerships and resources
THREE EXAMPLE STATEMENTS
People leadership
- 01
I can define roles with clear responsibilities, decision rights and outcomes.
- 02
I can give specific, respectful performance feedback and agree follow-up actions.
- 03
I can identify when coaching, recruitment or external expertise is needed.
A possible development action
Clarify roles and expectations
Examples from the selected module. Responses are self-reported; these examples do not create a rating. Module version 1.0.
Sales
Revenue leadership, sales planning, conduct, CRM evidence and channel relationships.
Sales leaders · Founders · Managers
Management
Team responsibilities, resourcing, performance reviews and cross-team delivery.
Management leaders · Founders · Managers
Sole entrepreneur
Pricing, contracting, outsourcing and dependable systems for an owner-operated business.
Sole entrepreneur leaders · Founders · Managers
Retail
Staffing, buying, stock, margins, customer service and supplier reliability.
Retail leaders · Founders · Managers
Food business
Service planning, food safety responsibilities, cost control and traceability.
Food business leaders · Founders · Managers
Events
Event delivery, run sheets, budget scenarios, safety coordination and partners.
Events leaders · Founders · Managers
Software & app development
For leaders delivering custom software, SaaS, mobile apps, no-code tools and enterprise platforms. Explore the support needed to turn a useful product into a dependable business.
Technical founders · Technical managers · Product leaders
Hardware & electronics
For electronics, connected-device, component and smart-hardware ventures. Explore the transition from prototype to repeatable manufacture, supported delivery and responsible product lifecycle management.
Hardware founders · Engineering managers · Product developers
IT infrastructure & cybersecurity
For cloud, networking, IT consulting, cybersecurity and infrastructure service leaders. Explore service ownership, tested resilience and the ability to match commitments to technical and commercial resources.
Technical managers · IT founders · Service managers
AI & emerging technology
For AI, machine learning, robotics, immersive technology, blockchain and other emerging-technology projects. Explore evidence, uncertainty, oversight and support needed to move beyond a promising demonstration.
Technical founders · Research leaders · Technical managers
Professional, scientific & technical services
For specialist advisory, scientific, design, research, architecture, engineering and analytics services. Explore how expertise becomes well-scoped, reviewed and commercially sustainable client delivery.
Practice principals · Technical managers · Research leaders
Invention & commercialisation
For inventors and research-led founders translating an invention into a usable offer. Explore customer validation, commercial support, intellectual property advice and staged decisions about scarce resources.
Inventors · Research founders · Technical founders
Construction, trades & engineering
For builders, trade businesses and engineering-led projects: scope, estimating, delivery controls and qualified support.
Builders · Trade business owners · Engineering managers
Real estate agency & property management
For agency principals and property managers: client service, supervision, property records and accountable transactions.
Agency principals · Real estate managers · Property managers
Property development
For developers and development managers: staged feasibility, consultant coordination, approvals and delivery exposure.
Property developers · Development managers · Project sponsors
Health & wellness services
For wellness and coaching businesses: sustainable services, clear professional boundaries, consent and referral support.
Wellness business owners · Health coaches · Practice managers
Medical & clinical leadership
For practice and clinical-service leaders: business operations, qualified oversight, governance and service continuity. Not a clinical competence assessment.
Medical practice owners · Practice managers · Clinical service leaders
Creative & arts businesses
For artists and creative businesses: commercial terms, production discipline, intellectual property and sustainable delivery.
Artists · Creative founders · Studio owners
Hair, beauty & personal services
For salons and personal-service businesses: bookings, pricing, team standards, client consent and reliable operations.
Salon owners · Beauty business owners · Personal-service managers
Manufacturing and outsourcing
For manufacturers and leaders coordinating outsourced production: make-or-buy decisions, provider responsibilities, production economics, quality and supply continuity.
Manufacturing founders · Production managers · Operations leaders
Wholesale and import business
For wholesalers, importers and distributors: landed costs, stock funding, trade customers, border requirements and dependable fulfilment. Import responsibilities depend on the goods and destination market.
Wholesale business owners · Importers · Distribution managers
ROOM TO KEEP DEVELOPING
Discuss a module Can’t find the right fit?
Tell us the role, project and responsibilities your sector needs to assess. New modules can extend the catalogue while retaining the common 3C framework.
REFERENCE GUIDANCE, NOT ACCREDITATION
Industry context you can explore.
These resources provide context on industry responsibilities and AI risk management. They do not accredit 3C Potential or validate its questions or scores. The module categories are 3C project groupings, rather than formal industry classifications.